Why We Charge 0% on Inbound Deals

If a brand reaches out to you directly — because they saw your content, loved your work, and want to partner — why should your manager take 20-25% of that deal?

They shouldn't. And at Prscnt, they don't.

The Problem With Traditional Commission Models

Traditional talent management agencies charge 15-30% on every deal, regardless of who sourced it. The creator does the work of building their audience, creating compelling content, and attracting brand attention. The manager sends an invoice.

This model made sense when managers were the primary source of deals — when their rolodex and industry connections were the value proposition. But the creator economy has changed that equation.

Inbound Deals Are Creator-Earned

When a brand discovers a creator through their content and reaches out directly, that deal exists because of the creator's work, not the manager's. The creator built the audience. The creator made the content that caught the brand's attention. The creator's authenticity is what the brand is buying.

Charging 20% on a deal the creator sourced is a tax on success.

Our Model: 0% Inbound, 15% Outbound

At Prscnt, we charge 0% commission on inbound deals — partnerships where the brand comes to the creator directly. We only charge 15% on outbound deals that we actively source, pitch, and close.

This means our incentives are aligned: we make money by finding you deals you wouldn't have gotten on your own. If a brand finds you organically, that's your win, not ours to tax.

What This Means In Practice

For a creator earning $100K/year in brand deals with a 60/40 inbound/outbound split:

• Traditional agency (20% flat): Creator keeps $80K, agency takes $20K
• Prscnt model: Creator keeps $91K, Prscnt takes $9K (15% of $60K outbound only)

That's $11,000 more in the creator's pocket. Every year.

Why More Agencies Don't Do This

Honestly? Because they can. Creators sign exclusive contracts, and once locked in, they have no leverage to negotiate commission structures. The industry standard is 15-25% on everything, and most creators don't question it.

We think that's wrong. And we think the agencies that don't adapt will lose their best talent to models like ours.

No Lock-In Either

We don't require exclusive contracts. If you want to leave, you leave. No penalties, no notice period, no drama.

This keeps us honest. Every month, we have to earn your business by delivering more value than we cost. That's how it should be.