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Thinking out loud
about the creator economy

Perspectives on creator management, transparent agency models, AI tools, and what we're building at Prscnt.

May 26, 2026·8 min read

How to Negotiate Exclusivity in Creator Deals

Exclusivity is one of the most misunderstood terms in creator deals. Here's how it works, what it costs, and how to make sure your creators get paid for what they're giving up.

negotiationexclusivitycreator economydeals
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May 26, 2026·8 min read

What Should I Charge for an Instagram Reel?

Instagram Reel rates vary wildly by follower tier, niche, and usage rights. Here's what the market actually looks like in 2026 and how to price your next deal.

ratesinstagramcreator economynegotiation
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May 26, 2026·8 min read

Which Brands Are Actually Paying Creators Right Now?

Not every brand that works with creators is paying them. Here's how to tell who's actually spending, who's offering gifted-only deals, and how to focus your outreach on the right targets.

brand dealscreator economyoutreachstrategy
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March 18, 2026·3 min read

Why We Charge 0% on Inbound Deals

The traditional talent management commission model is misaligned with creator interests. Here's why Prscnt charges 0% on inbound deals.

creator economymanagementtransparency
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March 10, 2026·4 min read

What Creators Should Know Before Signing a Management Contract

Management contracts can protect you — or trap you. Here are the five clauses every creator needs to understand before signing with any agency.

creator economymanagementcontracts
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March 4, 2026·5 min read

How AI Is Changing Talent Management

AI isn't replacing talent managers — it's exposing which ones were coasting. Here's how we're using AI at Prscnt to do things traditional agencies can't.

AIcreator economytechnology
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February 24, 2026·5 min read

The Real Cost of a 25% Commission

Most creators don't do the math. When you run the numbers on a standard 25% management commission over a three-year career, the figure is staggering.

creator economymanagementtransparency
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