Industry Intelligence
What is your next deal actually worth?
Real benchmarks built from millions of dollars in closed creator-brand deals. Tell us about the offer on the table and see how it stacks up against the market, line by line.
Creator Rate Ranges by Follower Tier (2026)
These are the market ranges we see most often for a single sponsored post, concept and creative by the creator, one round of revisions, 30-day usage rights, no exclusivity. Your real number depends on niche, engagement, and the rights a brand is asking for, which is what the calculator above accounts for. Ranges reflect Prscnt platform data and general market benchmarks.
| Tier | Followers | Instagram Reel | TikTok Video |
|---|---|---|---|
| Nano | 1K to 10K | $50 to $500 | $25 to $400 |
| Micro | 10K to 50K | $250 to $1,250 | $200 to $1,000 |
| Mid | 50K to 250K | $1,000 to $5,000 | $800 to $4,000 |
| Macro | 250K to 1M | $5,000 to $15,000 | $4,000 to $12,000 |
| Mega | 1M+ | $15,000+ | $12,000+ |
What Actually Moves Your Rate
- Engagement over follower count. A 30K account at 6 percent engagement often out-earns a 100K account at 1 percent. Brands pay for people who actually watch and act.
- Platform. Instagram tends to command roughly 30 percent more than TikTok for a comparable audience, and video runs about 30 percent higher than a static post.
- Usage rights and exclusivity. Whitelisting, paid ad usage, and category exclusivity are separate line items, not favors. If a brand wants to run your content as an ad or lock you out of competitors, that is more money.
- Deliverables bundle. A Reel plus three Stories plus usage is not the same as a single post. Price the whole package.
- Niche. Finance, tech, and beauty typically carry higher multipliers than general lifestyle.
How the Rate Check Calculates Your Number
The calculator does not run a generic internet formula. It compares the deal you describe against real closed-deal outcomes on the Prscnt platform, then adjusts for your engagement, your niche, and the specific rights the brand is asking for. You get a floor, a recommended starting number, and a ceiling, so you know where there is room to negotiate and where to hold.
Frequently Asked Questions
How much should I charge for an Instagram Reel?
For most creators, a single Reel lands between $250 and $5,000 depending on your tier and engagement. Nano creators typically see $50 to $500, mid-tier creators $1,000 to $5,000. Read the full breakdown in what should I charge for an Instagram Reel, or run the calculator above for a number tailored to your account.
How much should I charge for a TikTok video?
TikTok rates usually run slightly below Instagram for a comparable audience, roughly $200 to $4,000 for most creators. On TikTok your median view count matters more than your follower count. See what should I charge for a TikTok video.
Should I charge more for usage rights?
Yes. If a brand wants to use your content as a paid ad, run it on their own channels, or keep you from working with competitors, those are separate charges on top of your base rate. Never give away usage for free. Our guide to brand deal negotiation breaks down how to price each one.
What if a brand budget is below my rate?
Trim the deliverables, keep the usage rights, shorten the exclusivity window, or trade a lower rate for a volume commitment. Knowing your floor is what lets you say no to a bad deal without second-guessing it.
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Rate ranges reflect Prscnt platform data and general market benchmarks. Your deal is unique. Use Rate Check as a starting point, not a guarantee.